Bringing transparency to early-stage investments

Alithea (from Greek, also 'Aletheia') stands for truth, discovery, unconcealment.

There is value in truth and in transparency when making business decisions. Today, we possess many tools to come as close as possible to estimating how a company will perform. My aim to increase the ratio of portfolio startups that will succeed and to introduce a more structured approach to early-stage investments. I work with startups and investors on building realistic financial projections, issuing independent reports on the valuation of early-stage investments by using market-relevant methods, and advising on financing transactions and exit strategies.

E-Commerce & Platforms

Numerous projects for both entrepreneurs and investors carried out for new and established digital businesses globally, with a focus on new on-demand services and social platforms (e.g. social networks and advertising, m-commerce, services marketplaces, edtech, on-demand and referral services, sharing economy, travel platforms)

SaaS & Technology

Worked with companies bringing game-changing technology to developed and developing countries (incl. IoT wearables, architecture & construction software, off-grid solar devices + software, smartphones + platform, compliance software, big data solutions, AI and machine learning)

Fintech & non-banking financial services

Advising entrepreneurs implementing new business models with a focus on Sub-Saharan Africa as well as innovative financial business models in traditional markets (incl. innovative financing services and platforms, personal finance apps, new institutional investment solutions)

Real Estate & Construction

Worked on financial plans, valuation, feasibility and business model consulting, reporting and business plans of large innovative projects in Europe and the Middle East (incl. renewable energy, energy efficiency, architecture, facility management)

Media & Information

With a focus on the UK, I advise companies combining traditional services with new digital strategies and market trends (incl. business information services, media channels, entertainment, publishing, databases)

Consumer Products & Design

I helped new brands analyse the financial potential of innovative design and sales strategies and the potential of linking design with new technology (incl. fashion design, fashion platforms, wearables, beauty design, wellness products)

Mobility & Logistics

I consulted and assessed businesses introducing solutions in sectors such as food delivery, last-mile delivery, mobility services, mobility software & detection systems

Services

Projects carried out in sectors such as corporate wellness and health services, telemedicine, insurtech, B2B marketing & content management platforms, big data services and analytics, HR and recruiting platforms

Olivia Passoni

Certified Valuation Analyst (NACVA US/ EACVA Germany)

10 years experience in Advisory in London and Vienna.

Valithea's Projects

Working globally with a focus on the most innovative startup hubs in London, Silicon Valley, Israel, Singapore, Sub-Saharan Africa

Valithea's global projects
Why Valithea?
  • Financial projections are possible at any stage

    I have developed the most advanced and realistic model to estimate the financials of startups, resulting in a best case scenario and an adjusted scenario accounting for all risks. This was possible after working on many different business models, comparing the expectations of founders with the market, by assessing the reliability of information and probability of many factors that affect the development of early-stage companies. The financial plan is a consulting tool that helps founders adjust their strategy and target markets to anticipate and increase profits.

  • benefits both investors and early-stage companies

    I work with investors (business angels, VCs, family offices and strategic investors) as well as innovative early-stage companies (from seed stage startups to growing and expanding businesses, usually until 10 years of operations) as the goal is the same: understanding the pros and cons of an investment, implementing measures to maximise the value of an investment in the long-term and ensuring a good and transparent working relationship among all parties.

  • Better understanding of value

    A valuation is not just a number, but a tool to understand an investment. Value changes according to each particular circumstance: fundraising, M&A transactions, angel, VC or strategic investments, introduction of partners, squeeze-out and compensation, financial statements, etc. Valuations are adapted to the financing or acquisition circumstances of each deal, including dilution adjustments and changing market conditions for early-stage investments. This helps prepare for negotiations, time fundraisings and exits and formulate a step-by-step plan to implement value-maximising strategies years in advance.

  • Up to date with the latest trends

    Market and investment trends are constantly changing. Methods are updated on a regular basis, with an approach that helps assess any market hype neutrally.

Services

Startup valuation services and transaction advisory are available to both investors and entrepreneurs.
Most services can be easily scheduled and paid online. (coming soon)


CONSULTING & TRAINING

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CONSULTING SESSION

CONSULTING SESSION

One online consulting session for new or recurring clients on financial planning, valuation, fundraising or exit strategy.
€ 30
DETAILS…
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INVESTMENT READINESS WEBINAR

INVESTMENT READINESS WEBINAR

1-to-1 investment readiness online seminar and Q&A (2 hours).
€ 80
DETAILS…
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1 MONTH FUNDRAISING TRAINING

1 MONTH FUNDRAISING TRAINING

Including investment readiness training, templates for financial plan and investor documents, short list of investors, unlimited calls (no preparation of documents included)
€ 500
DETAILS…

EARLY-STAGE VALUATION, FINANCIAL PLANS, INVESTOR DOCUMENTS AND DUE DILIGENCE

✓ Most advanced and realistic financial modelling and early-stage valuation methods on the market
✓ User-friendly, editable and strategy-oriented financials
✓ Adapted to best interest, information sought and preferences of both investors and founders

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VALUATION ESTIMATE & TEASER

VALUATION ESTIMATE & TEASER

Suitable for small fundraisings, for business angels and to present to investors.
Valuation estimate for early-stage investments through exit analysis (only pdf report, no financial plan)
€ 300
DETAILS…
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Startup Financial Plan

STARTUP FINANCIAL PLAN

Advanced financial plan for startups up to 3 years since incorporation (only excel)
€ 1,000
+ ADD-ONS…
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Growth-stage financial plan

GROWTH-STAGE FINANCIAL PLAN

Advanced financial plan for growth stage businesses; real estate; renewable energy (financial plan in excel from 3 years since incorporation)
€ 1,800
+ ADD-ONS…

FUNDRAISING & TRANSACTION ADVISORY

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STARTUP CORPORATE FINANCE SERVICES & transaction consulting

STARTUP FUNDRAISING

Approach of suitable investors within the network, 4-6 months availability for consulting calls, due diligence support and transaction advisory. Exclusive contract. Includes teaser and templates. Min €500k.
Only commission 1-5%
DETAILS…

STARTUP EXITS PREPARATION

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PORTFOLIO VALUATION

PORTFOLIO VALUATION

Valuation of early-stage and startup investments in portfolio
€ discounted price per company based on portfolio size
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Pre-EXIT VALUE PLANNING & preparation

GROWTH COMPANY VALUE CONSULTING

Advanced financials, Valuation, Exit/ Value Planning & Maximisation
€ 8,000
DETAILS…
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VALUATION ENGAGEMENT

VALUATION ENGAGEMENT

Official valuation report. Use of the most advanced valuation methods and reporting standards. Incl. consulting. Additional charges for advanced companies and special situations.
from € 6,000

HOW IT WORKS

GET IN CONTACT
  • Valithea is an online business, you can easily SET UP A FREE INTRODUCTORY CALL from anywhere in the world to explain your project, view my sample work on screen and learn about investment readiness for your business
  • On-site work and personal meetings are only included in advanced consulting services (Due Diligence, Valuation Engagement and Value Planning or large Portfolio Valuations)
  • An NDA is already included in the service contract, there's no need to share confidential information beforehand
  • Still want to meet in person? Send an invitation to a business event or attend the STARTUP VALUATION CAFÉ
QUICK CONTRACT
  • You will receive an invitation to sign an online contract related to the specific service you need and the service invoice
  • Information needed for contract: Name of signer, Company name, address, register n°, VAT (if available), for non-EU companies Certificate of Incorporation, project deadline, preferred payment method
  • At payment confirmation and contract signing, the project will begin immediately

All prices are exclusive of VAT. Fees are due 100% in advance (except for advanced consulting services and for large portfolio projects, where payments are due 50% in advance, 50% after receiving a non-editable draft)

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