Alithea (from Greek, also 'Aletheia') stands for truth, discovery, unconcealment.
There is value in truth, in transparency and in analysing all aspects of the market before making business decisions. This is applied in my consulting approach by combining valuation techniques adapted to any specific situation and market, and fully integrating aspects of M&A, fundraising advisory, exit planning and strategy consulting in every project. I focus on preparing companies and investors for these transactions, in the short-term or long-term, communicating realistic expectations. It is important for all parties involved to understand the risks and potential of every investment, as well as what is involved in realising the value of the investment with a detailed fundraising, exit or value-maximising strategy.
Work takes place 100% digitally, but work on-site is also possible on a contained budget. I specialise in the following sectors and with a focus in sustainable and innovative tech companies in all continents, from seed to late growth stage:
E-Commerce & Platforms
Numerous projects for both entrepreneurs and investors carried out for new and established digital businesses globally with a focus on new on-demand services and social platforms (e.g. social networks and advertising, m-commerce, services marketplaces, edtech, on-demand and referral services, sharing economy, travel platforms)
SaaS & Technology
Worked with companies bringing game-changing technology to developed and developing countries (incl. IoT wearables, architecture & construction software, off-grid solar devices + software, smartphones + platform, compliance software, big data solutions, AI and machine learning)
Fintech & non-banking financial services
Advising entrepreneurs implementing new business models with a focus on Sub-Saharan Africa as well as innovative financial business models in traditional markets (incl. innovative financing services and platforms, personal finance apps, new institutional investment solutions)
Real Estate & Construction
Worked on financial plans, valuation, feasibility and business model consulting, reporting and business plans of large innovative projects in Europe and the Middle East (incl. renewable Energy, energy efficiency, architecture, facility management)
Media & Information
With a focus on the UK, I advise companies combining traditional services with new digital strategies and market trends (incl. business information services, media channels, entertainment, publishing, databases)
Consumer Products & Design
I helped new brands analyse the financial potential of innovative design and sales strategies and the potential of linking design with new technology (incl. fashion design, fashion platforms, wearables, beauty design, wellness products)
Mobility & Logistics
I consulted and assessed businesses introducing solutions in sectors such as food delivery, last-mile delivery, mobility services, mobility software & detection systems
Projects carried out in sectors such as corporate wellness and health services, telemedicine, insurtech, B2B marketing & content management platforms, big data services and analytics, HR and recruiting platforms
Working with some the most innovative startup hubs, including London, Silicon Valley, Israel, Singapore, Sub-Saharan Africa
I have developed the most advanced and realistic model to estimate the financials of startups. This was possible after working on many different business models, comparing the expectations of founders with the market, by assessing the reliability of information and probability of many factors that affect the development of early-stage companies. The financial plan illustrates a best case scenario and a risk-adjusted scenarios according to 30+ known early-stage investment risks.
You will benefit from a valuation adapted to each particular circumstance and the use of the most advanced and innovative methods. During fundraising, M&A transactions, angel, VC or strategic investments, introduction of partners, squeeze-out and compensation, financial statements, etc. Valuations are adapted to the financing or acquisition circumstances of each deal, including dilution adjustments and changing market conditions for early-stage investments.
Financing & Exit Strategy
The financial plan and valuation, combined with an analysis of the market and key industry players, investors or targets help adjust the strategy, company structure, business model, prepare for negotiations and formulate a step-by-step plan. Value-maximising strategies can also be implemented years in advance.
Feel free to set up an introductory call for a specific project by using the contact details below. All prices are listed under each service.
STARTUP FUNDRAISING STARTER PACK
Investor Starter Pack
FINANCIAL PLANNING WORKSHOP
FINANCIALS & VALUATION:
ADVANCED FINANCIALS & VALUATION
DUE DILIGENCE & MONITORING:
EARLY-STAGE COMMERCIAL AND FINANCIAL DUE DILIGENCE
STARTUP/ PROJECT FEASIBILITY
MONITORING, UPDATES & CONSULTING
PROJECT FINANCIAL PLAN
GROWTH COMPANY FINANCIALS & VALUE PLANNING
Advanced financials, Valuation, Exit/ Value Planning & Maximisation € 7,000
- All project payments are due 50% in advance, 50% after receiving a non-editable draft
- Retainer and small projects payments (<€500) are due 100% in advance (online payments to be introduced soon)
- All prices are exclusive of VAT (and under request: Travel Expenses or third-party Transaction Fees)
- All services are provided with a Contract for a fixed service period
Blog & Resources
There are a few companies out there offering automatic valuations for startups. While it seems like a good option for all those companies who can’t figure out how valuation works and what value to communicate to investors, using an automated model completely fails the scope of the valuation. There are three main reasons for this: Your financial[…]
There are many potentially great entrepreneurs with valid ideas, but often with little knowledge as to how to take the idea further with the limited resources they have available. Luckily there are now a variety of ways to fund businesses. All these options may be confusing at first. However, depending on the type of business[…]
Aswath Damodaran’s webinar on “Narrative and Numbers: A Guide to Disciplined Story Telling and Imaginative Number Crunching” on Sageworks provided some very interesting insights into different approaches to valuation. Damodaran distinguishes between those people who are more comfortable with number crunching, and the storytellers. The ‘Numbers’ people tend to think that valuation is all about[…]